“Boatchella” Is Real: Virgin Voyages And TikTok Turn A Three-Night Bahamas Sailing Into A Cultural Moment For Travel
Virgin Voyages, the award-winning, kid-free cruise line, recently set sail with more than 1,100 TikTok creators for a three-night voyage to the Bahamas, and what followed redefined how travel shows up on social media. Quickly dubbed ‘Boatchella’ by creators and audiences across TikTok, the numbers back up the impact. Staged Read more
